About IMA Wear + Slow Ethical Fashion

Wow!!! Has 2020 been full of the uncertain and unexpected or what?!

I am a firm believer however, that "this" is exactly where the magic happens - outside of our comfort zones. When we are unsure, kind of squirmy and trying to keep our balance on an unsteady surface we start to THINK and MOVE differently because we don't really have a choice. That's the beauty of it. 

The last IMA Wear collection I designed was for a different world than we are currently living in. So, I decided to do something that scared me - start from scratch and re-design the whole collection into a beautiful selection of All Season Luxury Lounge Wear. 

I believe that all season functionality, comfort, and aesthetics are the keys to being happy with your wardrobe. Pieces that seamlessly pair with many other items, and can be worn for varying occasions create a fun and easy closet to dress from.

This whole collection has been designed to be Mixed/Matched and worn together to create a gorgeous array of interchangeable All Season looks from head to toe.

I also believe that now more than ever we need to create the world we want to live in, and stand behind the choices we make to support the life we as a community want to live. IMA Wear is Slow Ethical Fashion and advocates healthy happy work environments for all those involved in the creation of this product. We focus on zero waist and for this reason the collection is made to order to promote a sustainable approach to fashion.

In sincere appreciation and recognition for  your support of the above please let me send you a promo code for 25% off your first purchase.

Peace, love + fashion,

Sara Eden

Sara Eden Canadian IMA Wear Designer